The Background

A seasonal campaign was required for Kivells residential property to maximise appraisals at a time when the market traditionally begins to slow. A multi-platform campaign was required that was memorable and reached potential customers on a selection of platforms and at multiple points in their customer journey.

 

The Proposal

To cut through the static I proposed a memorable image with a clever message. Hedgehogs were heavily in the news at the time and, with Autumn approaching, they were due to find a new home. The tagline “Time to move” quickly followed relating to the little fella finding a new home and, hopefully, a number of new clients for Kivells. Many agents use autumn leaves in their creative so it was important for this campaign to avoid becoming white noise and become memorable.

 

The Result